Brand Kit

Brand Kit

The official THE PASS logos. Download what you need — please don’t stretch, recolor, or rearrange them. The slogan “Approved at the pass.” lives in headlines and copy, never baked into the lockups.

THE PASS primary logo

Primary logo

The all-red Fraunces wordmark. Use on light backgrounds — header, hero, print.

the-pass-loud.pngDownload
THE PASS reversed logo

Reversed logo

For dark backgrounds only — footers, photo overlays, video end cards.

the-pass-primary-reversed.pngDownload
THE PASS emblem

Emblem

The red rounded-square “P”. Social avatars, favicon, app-style uses.

emblem-square.pngDownload
THE PASS score stamp

Score stamp

The review score device. Reserved for scored reviews — not general decoration.

the-pass-score-stamp.pngDownload
THE PASS app icon

App icon

Spare mark for product and app-style contexts.

the-pass-app-icon.pngDownload

Usage notes

  • Give the wordmark room — clear space on all sides, at least the height of the “P”.
  • Never stretch, recolor, add shadows, or rearrange the lockups.
  • Primary logo on light backgrounds; reversed logo on dark backgrounds. Never the reverse.
  • The score stamp appears only alongside a published score.